What Are Ghost Kitchens In Malls
Why Would You Be Interested in Ghost Kitchens in Shopping Malls.
What are ghost kitchens in malls. Moreover the introduction of ghost kitchens further enhances the customer experience by letting them control how they wish to dine. So-called ghost kitchens can take over retail mall and warehouse space abandoned by struggling merchants. A ghost kitchen is an online ordering and delivery-only restaurant model.
Theyre all cooking up food for services like GrubHub UberEats DoorDash and the like. Ghost kitchenswhich exist only to make food for delivery are finding a new home in empty mall spaces according to the Wall Street Journal. Developers say ghost kitchens can create new interest in vacant retail and warehouse space.
As brick and mortar malls continue to struggle ghost kitchens are popping up in unused mall spaces. Ghost kitchens could be a part of the reinvention of Americas malls but its important to create quality digital-only brands that resonate with consumers. In most cases ghost kitchens do not entertain walk-in customers either and operate on a full take-away basis.
They are also a great way of monetizing underutilized spaces such as parking lots and vacant stores. A ghost kitchen is where virtual brands are produced without a brick and mortar location Greenspan explains Theyre facilities that are made solely for producing virtual brands. There is no on-site dining and these kitchens cater to meal delivery services like DoorDash NYSE.
Also known as cloud virtual and dark kitchens they are restaurants without dining rooms designed to serve delivery orders. They are also a great way of monetizing underutilized spaces such as. Prospects include places where multiple restaurant concepts are found such as mall food courts and hotels that can become de facto ghost kitchens by adopting their technology.
Cooking restaurant food for delivery in vacant retail space melds two industries that have been upset by e-commerce. Kitchen United a ghost kitchen service has entered into new leases with a mall in California having raised 50 million for continued expansion in the mall. Can ghost kitchens save malls.